Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/15382
Title: Factors Influencing Buying Behavior Towards Luxury Retail Brands
Authors: Bhattacharjee, Saranya
Sharma, Ajeet
Keywords: Buying Behavior
Luxury Retail Brands
Consumer Market
Luxury Fashion Market
Issue Date: 2023
Publisher: Alliance School of Business, Alliance University
Series/Report no.: 2021MMBA07ASB093
Abstract: Over the past few decades, the luxury fashion market has seen substantial growth, drawing a variety of customers with a great appetite for high-end, exclusive goods. Luxury fashion retail businesses have assimilated into the consumer market, grabbing the interest of people looking for top-notch, cutting-edge designs and a sense of elevated status. Numerous elements, from psychological and sociological to economic and technological, have an impact on consumers’ purchasing decisions regarding luxury fashion retail businesses. For luxury fashion stores to create effective marketing strategies and satisfy the always changing needs of their discerning clients, an understanding of these characteristics is essential.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/15382
Appears in Collections:Dissertations - Alliance School of Business

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