The Influence That Packaging of Water Bottle Has on Consumer’s Buying Decision

Abstract

The concept of "consumer buying behaviour" refers to an individual's attitude, preference, intention, and choice towards how they would behave in the marketplace when making purchases of goods and services. Given that the average person needs 2-3 litters of water per day and that the world's population is rising at a rate of 2-3% annually, there is a tremendous business opportunity that is mostly unrealized. Water that has undergone the following processes is referred to as packaged drinking bottled water: demineralization, demineralization reserve osmosis packed, decantation filtration, combination of filtration, accretions, filtration with barrier filter, deep filter, container filter, activated carbon filtration Typically, a water bottle is composed of glass, metal, or plastic. There are many different sizes, colours, and styles of water bottles. Water bottles used to occasionally be manufactured out of wood, bark, or animal skins like leather and sheepskin. Both disposable and reusable water bottles are available. Juice, iced tea, alcoholic beverages, and soft drinks can all be put in reusable water bottles. Water bottles are comfortable to use and are easily portable. They often include nutritional information and fluid ounces. Consumers are becoming more mindful of their drinking habits and more health-conscious.