1. IR @ Alliance University
  2. Journal Articles Archive
  3. Article Archives
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1561
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAmit Banerji-
dc.contributor.authorMohd Iqbal Khan-
dc.date.accessioned2023-10-06T09:00:07Z-
dc.date.available2023-10-06T09:00:07Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1561-
dc.description.abstractDue to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian advertisements. Clones serve the purpose of controlling advertisement costs and at the same time, target the segment and niches within it effectively.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectCloningen_US
dc.subjectNiche, Segmenten_US
dc.subjectCelebrityen_US
dc.subjectDouble Roleen_US
dc.titleCloning in Indian Advertisements: Getting Two for the Price of One?en_US
dc.typeArticleen_US
Appears in Collections:Article Archives

Files in This Item:
File Description SizeFormat 
Cloning In Indian Advertisements.pdf
  Restricted Access		Cloning In Indian Advertisements2.33 MBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.