The Role of Instagram In Promoting Ott Content

Abstract

Over-The-Top content platforms have exploded in popularity in recent years, offering viewers a wide variety of streaming options for their entertainment needs. The rise of Over-The-Top (OTT) content platforms such as Netflix, Disney+ and Amazon Prime have revolutionized the world of media, offering viewers unparalleled convenience and access to a wide range of entertainment content. One platform that has played an important role in promoting OTT content is Instagram. With its large user base and visual storytelling, Instagram has become a powerful tool for content creators and streaming services to connect with their audience and promote their content. Many studies have examined the impact of social media on consumer behaviour and marketing strategies in the media industry. Instagram, with its visual platform and large user base, has emerged as an effective tool for promoting content.