Digital Transformation In Real Estate Marketing

Abstract

Online platforms and technology are now used by developers. Potential buyers may view houses from their computers or phones using virtual tours and augmented reality, for instance, which helps them get a better feel of the place before they visit in person. Additionally, data analytics assists in understanding consumer preferences, which enables marketers to develop more focused and successful marketing efforts. The real estate market has become more customer-focused and efficient as a result of advancements in digital tools, which facilitate communication and help buyers and sellers make wise decisions