Beyond the Like Button: Exploring the Influence of Social Media on Indian Teenager’S Impulsive Purchases

Abstract

Teenagers especially those in India, are surrounded by the colourful world of social media these days. Social networking platforms provide enjoyment and priceless connections, but they also pose a special risk because of their tendency to encourage impulsive buying. This study explores the complex relationship between the influence of social media, the propensity of Indian teenagers to make impulsive purchases, and the long-term effects on consumers and the market as a whole.