Customer Perception Towards A New Entrant In the Fashion E - Commerce Industry

Abstract

Customer perception is what customers believe about your brand, products, or services. You can consider customer perception as a sum of customer's ideas about your services, products, or brand. It is their thinking overall that shows on their homepage. They have concluded their feelings and beliefs after all interactions that happened between them and your company, not only straightforward ones but also indirect forms of communication. The brand persona extends much more than to just liking and disliking, it includes the emotional response your brand evokes. Moreover, brand attributes embody the descriptive words your customers would refer to your brand when evaluating it.