Effectivencess of Internet Advertising Onpurchasing Behaviour

Abstract

Online advertising is starting to feature in some businesses marketing strategy, but it necessitates fresh approaches and ways of thinking. One of the advantages of Internet advertising is its capacity to reach individuals from diverse geographic locations with a wide range of interests and preferences. Convenience sampling is the sample method employed in this descriptive study. One hundred people were chosen for the sample from the Bangalore population. A structured questionnaire with both closed- and open-ended questions is used to gather the data. Here, the hypothesis is tested to determine the relationship between the two attributes using the Chisquare test. The characteristics in this case are the online advertisement's features and effectiveness.