Exploring the Synergy Between Influencer Marketing and Ai-Generated Content: A Comprehensive Analysis of Effectiveness and Impact

Abstract

Influencer marketing leverages the social influence of individuals to promote products or services, while AI-generated content utilizes algorithms to create personalized and engaging material. The intersection of these two phenomena presents a promising avenue for marketers to enhance their strategies. The world of digital marketing is changing rapidly. One of the biggest trends is the rise of influencer marketing, which uses social media personalities to promote products and services. Another big trend is the use of AI-generated content, which creates personalized and engaging content for marketing campaigns. This proposal aims to investigate the synergy between influencer marketing and AI-generated content, exploring their effectiveness and impact on consumer behavior and brand engagemen