A Study on Fmcg Supply Chain and Impact of Digitization

Abstract

Fast-moving consumer goods (FMCG) are non-durable consumer products that are used often or on a daily basis. The industry includes a broad range of goods, including toothpaste, shampoo, cream, and deodorant, as well as food items, sweets, Health products, beverages, and toiletries. A consumer typically purchases these items at least once every month. Although individual goods are of little worth, all FMCG products taken as a whole represent a considerable portion of the consumer's expenditure. Given that many of these products are perishable, the consumer only keeps a small supply on hand and prefers to buy them frequently as needed. Consumers rarely check for technical specifications and spend little time considering their purchase decisions (in contrast to industrial goods). Purchase decisions may be influenced because the majority of their demand is driven by internal requirements