Assessing the Effectiveness of Glocal Brands on Indian
Consumers

Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16163

Full metadata record

DC Field	Value	Language
dc.contributor.author	Gopika	-
dc.contributor.author	Venkateshwar, Abhishek	-
dc.date.accessioned	2024-07-22T03:54:52Z	-
dc.date.available	2024-07-22T03:54:52Z	-
dc.date.issued	2024	-
dc.identifier.citation	28p.	en_US
dc.identifier.uri	https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16163	-
dc.description.abstract	This dynamic has led to the emergence of glocal brands, which strategically combine global recognition with local relevance. These brands seek to appeal to a wider audience by understanding and incorporating local cultural nuances into their products, marketing strategies, and overall brand identity	en_US
dc.language.iso	en	en_US
dc.publisher	Alliance School of Business, Alliance University	en_US
dc.relation.ispartofseries	2022MMBA07ASB192	-
dc.subject	Glocal Brands	en_US
dc.subject	Indian Consumers	en_US
dc.subject	India	en_US
dc.title	Assessing the Effectiveness of Glocal Brands on Indian Consumers	en_US
dc.type	Other	en_US
Appears in Collections:	Dissertations - Alliance School of Business

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