A Study on the Art of Luxury Real Estate Selling: Closing Deals In the High-End Market

Abstract

The factors that led to the closing of the deals and how much of an impact brand element play in closing deals are discussed in this research. The decision made by affluent buyers can be influenced by many components such as the brand image of the developers, amenities provided in the property, and the location where the property is situated, etc. The research will also cover how closing deals in the high-end market differ. From prospecting, to understanding the customer needs and wants by performing a need assessment to providing the right solutions to the customers by meeting all their objections finally closing a deal is a customer journey that needs to be fulfilled in any sales process. However, when it comes to luxury real estate sales it differs in the way the presentation is done as quality is of utmost importance for luxury customers. Professional photography, Display of Luxury real estate property models, and a high-quality pitch deck are some of the most important requirements needed when it comes to the presentation of luxury properties to high-end customers. Highlighting the unique selling points, and luxury amenities provided, and captivating the customers with good storytelling abilities become key when it comes to selling luxury real estate properties. It is also extremely important for luxury real estate developers to target affluent prospects through digital channels, social media advertising, etc