Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Vardhan, Gowli Chola | - |
dc.contributor.author | Airani, Rajeev | - |
dc.date.accessioned | 2024-07-22T03:54:55Z | - |
dc.date.available | 2024-07-22T03:54:55Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | 39p. | en_US |
dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176 | - |
dc.description.abstract | The realm of neuromarketing, a burgeoning interdisciplinary field at the intersection of neuroscience and marketing, offers profound insights into consumer behavior, decision-making processes, and brand perception. Within this domain, Coca-Cola stands as an emblematic case study, renowned for its iconic brand identity, global presence, and innovative marketing strategies | en_US |
dc.language.iso | en | en_US |
dc.publisher | Alliance School of Business, Alliance University | en_US |
dc.relation.ispartofseries | 2022MMBA07ASB206 | - |
dc.subject | Neuropsychological | en_US |
dc.subject | Coca-Colas Marketing | en_US |
dc.subject | Brain To Bottle | en_US |
dc.title | From Brain To Bottle: Investigating the Neuropsychological Effects of Coca-Cola'S Marketing Techniques | en_US |
dc.type | Other | en_US |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB206.pdf Restricted Access | 1.26 MB | Adobe PDF | View/Open Request a copy |
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