Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Kumar, Tanishq | - |
dc.contributor.author | Airani, Rajeev | - |
dc.date.accessioned | 2024-07-22T03:54:56Z | - |
dc.date.available | 2024-07-22T03:54:56Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | 24p. | en_US |
dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179 | - |
dc.description.abstract | Traditional word of mouth, once confined to interpersonal exchanges and physical interactions, now finds itself inextricably interwoven with the virtual fabric of electronic word of mouth. This comparative study embarks on a journey to dissect and analyze the multifaceted impact of electronic word of mouth (e-WOM) when juxtaposed against its time-honored counterpart, traditional word of mouth (WOM) | en_US |
dc.language.iso | en | en_US |
dc.publisher | Alliance School of Business, Alliance University | en_US |
dc.relation.ispartofseries | 2022MMBA07ASB209 | - |
dc.subject | Impact Of Electronic Word | en_US |
dc.subject | Traditional Word Of Mouth | en_US |
dc.subject | Online Forums | en_US |
dc.subject | Traditional Boundaries | en_US |
dc.subject | Transcending Geographical Limitations | en_US |
dc.subject | Temporal Constraints | en_US |
dc.title | Impact of Electronic Word of Mouth Over the Traditional Word of Mouth: A Comparative Study | en_US |
dc.type | Other | en_US |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB209.pdf Restricted Access | 1.84 MB | Adobe PDF | View/Open Request a copy |
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