Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180
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dc.contributor.authorThakur, Jayshree-
dc.contributor.authorAirani, Rajeev-
dc.date.accessioned2024-07-22T03:54:56Z-
dc.date.available2024-07-22T03:54:56Z-
dc.date.issued2024-
dc.identifier.citation28p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180-
dc.description.abstractThis digital media era we are in nowadays, comprehending the impact of social media advertising on brand awareness and purchase intentions is of paramount significance to organizations that are targeting market share. This executive summary of the study titled "The roles of social media advertising channels on brand awareness and purchase intentions" summarizes the major findings and implications, as well as offers recommendations based on the conducted research.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB211-
dc.subjectSocial Mediaen_US
dc.subjectBrand Awareness And Consumeren_US
dc.subjectDecision Makingen_US
dc.titleAnalysing Impact of Social Media on Brand Awareness and Consumer Decision Makingen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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