Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Thakur, Jayshree | - |
dc.contributor.author | Airani, Rajeev | - |
dc.date.accessioned | 2024-07-22T03:54:56Z | - |
dc.date.available | 2024-07-22T03:54:56Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | 28p. | en_US |
dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180 | - |
dc.description.abstract | This digital media era we are in nowadays, comprehending the impact of social media advertising on brand awareness and purchase intentions is of paramount significance to organizations that are targeting market share. This executive summary of the study titled "The roles of social media advertising channels on brand awareness and purchase intentions" summarizes the major findings and implications, as well as offers recommendations based on the conducted research. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Alliance School of Business, Alliance University | en_US |
dc.relation.ispartofseries | 2022MMBA07ASB211 | - |
dc.subject | Social Media | en_US |
dc.subject | Brand Awareness And Consumer | en_US |
dc.subject | Decision Making | en_US |
dc.title | Analysing Impact of Social Media on Brand Awareness and Consumer Decision Making | en_US |
dc.type | Other | en_US |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB211.pdf Restricted Access | 1.2 MB | Adobe PDF | View/Open Request a copy |
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