Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180
Title: | Analysing Impact of Social Media on Brand Awareness and Consumer Decision Making |
Authors: | Thakur, Jayshree Airani, Rajeev |
Keywords: | Social Media Brand Awareness And Consumer Decision Making |
Issue Date: | 2024 |
Publisher: | Alliance School of Business, Alliance University |
Citation: | 28p. |
Series/Report no.: | 2022MMBA07ASB211 |
Abstract: | This digital media era we are in nowadays, comprehending the impact of social media advertising on brand awareness and purchase intentions is of paramount significance to organizations that are targeting market share. This executive summary of the study titled "The roles of social media advertising channels on brand awareness and purchase intentions" summarizes the major findings and implications, as well as offers recommendations based on the conducted research. |
URI: | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16180 |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB211.pdf Restricted Access | 1.2 MB | Adobe PDF | View/Open Request a copy |
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