Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16188
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dc.contributor.authorGirish, Nivedita G-
dc.contributor.authorAirani, Rajeev-
dc.date.accessioned2024-07-22T03:54:59Z-
dc.date.available2024-07-22T03:54:59Z-
dc.date.issued2024-
dc.identifier.citation61p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16188-
dc.description.abstractSubliminal message is intended to be gently sent to the audience through the use of sounds, visuals, and messages in subliminal marketing. The goal of subliminal marketing is to instil in your audience a message that they may not have realised was there when they first viewed the commercial. As early as the fifth century B.C., the Greeks used the discipline of rhetoric to influence people's beliefs ("The Age of Manipulation"). Linguists can manipulate people by instilling mentally compelling truths into their discourse. When information is conveyed deftly through words, phrases, or fragments, people might be influenced (often unconsciously) in one way or another. Because of our information processing systems and the findings of social psychology experiments, the effectiveness of subliminal perception has been well researched throughout history. Debate surrounds how well mind control anden_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB220-
dc.subjectConsumer Behaviouren_US
dc.subjectSocietyen_US
dc.subjectExploring Its Influenceen_US
dc.subjectEthicsen_US
dc.subjectSubliminal Marketingen_US
dc.titleThe Power and Ethics of Subliminal Marketing: Exploring Its Influence on Consumer Behaviour and Societyen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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