The Power and Ethics of Subliminal Marketing: Exploring Its Influence on Consumer Behaviour and Society

Abstract

Subliminal message is intended to be gently sent to the audience through the use of sounds, visuals, and messages in subliminal marketing. The goal of subliminal marketing is to instil in your audience a message that they may not have realised was there when they first viewed the commercial. As early as the fifth century B.C., the Greeks used the discipline of rhetoric to influence people's beliefs ("The Age of Manipulation"). Linguists can manipulate people by instilling mentally compelling truths into their discourse. When information is conveyed deftly through words, phrases, or fragments, people might be influenced (often unconsciously) in one way or another. Because of our information processing systems and the findings of social psychology experiments, the effectiveness of subliminal perception has been well researched throughout history. Debate surrounds how well mind control and