The Impact of Showrooming on Store Sales

Abstract

The emergence of e-commerce has brought about a new phenomenon known as showrooming. This usually entails consumers going to actual stores to look over things before buying them online—often for less money. Although showrooming gives customers the advantage of comparing options and ensuring product quality, it poses a problem for physical establishments and may result in lost revenue. The study's objective is to look into how showrooming affects in-store sales. We will investigate the driving forces behind showrooming behaviour and examine the variables that affect consumers' final decisions to make in-person or online purchases. By conducting this study, we seek to learn more about the effects showrooming has on retail sales and to pinpoint potential countermeasures that retailers might use to lessen the negative effects and promote in-store purchases.