The Impact of Moment Marketing on Brand Engagement

Abstract

Today the advertising and marketing scenario/landscape are constantly changing. The consumers are getting less and less attentive due to clutter of advertisements. The reduced attention span has resulted in advertisements becoming less effective and memorable. So the new approach of marketing followed by a number of brands to mitigate this problem and to also attract young adults, tech savvy consumer is moment marketing. Moment marketing is an approach or promotional technique which focuses on delivering marketing messages and communication based on trending news, events, instances, or any current cultural moments.