Cryptocurrency Adoption In India: Consumer Attitudes Perceptions and Factors

Abstract

The popularity of e-commerce and the rise of cryptocurrencies have led to the emergence of using cryptocurrencies for e-commerce transactions in India. However, there is still much to be understood about the factors determining the adoption of cryptocurrencies in e-commerce. To bridge this gap, a study was conducted in Bangalore with a sample size of 100 respondents, which aimed to look into the factors influencing the adoption of cryptocurrencies in e-commerce. The study's findings, which will be discussed in detail in the following chapters, provide a comprehensive understanding of the key factors that influence cryptocurrency adoption in ecommerce, enlightening e-commerce industry professionals, policymakers, researchers, and individuals interested in cryptocurrency adoption in India.