Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16292
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dc.contributor.authorYadav, Lalit K-
dc.contributor.authorGoel, Rahul-
dc.date.accessioned2024-07-22T03:55:25Z-
dc.date.available2024-07-22T03:55:25Z-
dc.date.issued2024-
dc.identifier.citation36p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16292-
dc.description.abstractMotorcyclists are uniquely vulnerable on the road, endangering them and others alongside the road. Necessitating effective riding gear to ensure safety. This dissertation delves into the perceptions of motorcyclists regarding their riding gear, focusing on the critical aspects of safety concerns, comfort tradeoffs, and the potential for technological integration. Through a mixed-methods approach, we surveyed and interviewed a diverse group of riders to gather insights into their priorities and apprehensions. The findings reveal a complex decision-making process where safety is paramount, yet comfort cannot be entirely sacrificed. Additionally, the study explores the openness of riders to emerging technologies being integrated into traditional riding gear. The results indicate a cautious yet optimistic attitude towards such innovations, provided they do not impede the core functionality of the gear. This research contributes to understanding motorcyclist behavior and preferences, offering valuable implications for manufacturers and policymakers aiming to enhance rider safety without compromising on comfort or the potential benefits of technology. The findings aim to provide valuable insights into motorcycle riding gear comfort desires. Additionally, the research explores the potential of integrating technological advancements to enhance both safety and comfort for motorcyclists, ultimately contributing to a more rider-centric approach to improving road safety.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB362-
dc.subjectMotorcycleen_US
dc.subjectRiding Gearen_US
dc.subjectTechnological Integrationen_US
dc.titleUnderstanding Motorcyclist Perceptions of Riding Gear: Safety Concerns Comfort Trade Offs and Technological Integrationen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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