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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16341
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dc.contributor.authorChowdhury, Subhodeep Roy-
dc.contributor.authorPadashetty, Sanjeev-
dc.date.accessioned2024-07-22T03:55:42Z-
dc.date.available2024-07-22T03:55:42Z-
dc.date.issued2024-
dc.identifier.citation26p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16341-
dc.description.abstractGrowing environmental concerns are driving a substantial shift in consumer behavior. Growing numbers of consumers are "eco-conscious," deliberately searching for "green" items that put sustainability first and reduce their negative effects on the environment. Green marketing is a strategic strategy that focuses on promoting ecofriendly products and services, and its growth has been spurred by this trend.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB001-
dc.subjectConsumer Behavioren_US
dc.subjectEco-Consciousen_US
dc.subjectEnvironmental Concernsen_US
dc.subjectPlastic Bottlesen_US
dc.subjectGreen Premiumen_US
dc.titleReusable Water Bottles: What'S the Consumer Cost for the Green Premium?en_US
dc.typeOtheren_US
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