Influence of Augmented Reality (Ar) and Virtual Reality (Vr) In Digital Marketing

Abstract

Advertising and virtual marketing are changing. Continuous advertising and one-way exchanges are disappearing, replaced by the incredible thrill of Augmented Reality (AR) and Virtual Reality (VR). Imagine explicitly trying on clothes sooner than shopping or exploring the pyramids from the comfort of your living room. AR/VR breaks down the physical barrier, seamlessly blending the virtual realm with our surroundings. This creates an engaging and interactive experience, creating a deeper emotional connection between brands and their customers. However, if we sincerely embrace the potential of AR/VR, it’s not enough. In-depth knowledge of their quantifiable effects is of utmost importance. This study explores this fascinating frontier in more detail, reading how AR/VR affects important advertising metrics such as brand awareness, consumer engagement, and in the long run, desire they are used for purchases. We will compare the effectiveness of AR/VR campaigns with conventional methods, while acknowledging capacity barriers such as technical barriers and consumer acceptance. By carefully dissecting the connection between AR/VR and consumer behavior, this research empowers brands to harness the true potential of this revolutionary technology, shaping the future of advertising and consumer marketing function in a concrete way and move them towards brand new technologies for customer engagement