Analyzing Employee Motivation During Pandemic In E-Commerce Industry

Abstract

The e-commerce industry, characterized by electronic purchasing and vending of products over the internet, has become a dominant force in the global economy. This sector relies on various technologies such as mobile commerce, electronic funds transfer, and Internet marketing. It encompasses various types of transactions, including Businesses to Businesses (B2B), Businesses to Customer (B2C), Customers to Customers (C2C), and Customers to Businesses (C2B). Prominent examples of E-commerce platforms include Amazon, Flipkart, and Shopify. Despite its success, the e-commerce industry faces challenges related to employee satisfaction and motivation. While the industry itself is highly valued, employees often feel undervalued by their employers. Many employees experience a lack of recognition for their contributions, leading to feelings of dissatisfaction and the desire to seek employment elsewhere. Employers can address this by actively listening to their employees, publicly acknowledging their achievements, and providing benefits to ensure a better work-life balance.