Omni Channel Marketing Strategy: Integrating Online and Offline Channels To Enhances Customer Experience

Abstract

As a strategic reaction to the difficulties presented by the connected customer journey, omnichannel marketing is born. It symbolizes a change from a fragmented, single-channel marketing strategy to a cohesive, customer-focused one. The definition of omnichannel marketing is as follows: Channel integration: To provide a smooth and uniform customer experience across all touchpoints, omnichannel marketing combines online and offline channels. Websites, social media networks, smartphone apps, email marketing, physical storefronts, and more are all included in this. Pay attention to the customer journey: Understanding and charting the customer journey is a top priority for omnichannel marketing. It attempts to provide timely and pertinent signals at every decision-making stage