Competition Oriented Dynamic Pricing In the E-Commerce Industry

Abstract

The e-commerce business has grown and transformed in unprecedented ways, owing to technological improvements, changes in consumer behaviour, and market globalization. With the advent of online shopping platforms and the digitization of trade, businesses face increased competition and the need to distinguish themselves in a crowded marketplace. In this setting, pricing strategies have emerged as a major success factor, providing businesses with a strategic lever to acquire a competitive advantage, optimize profitability, and promote long-term sustainable growth