The Power of Empathy: Building Stronger Brand Image In Healthcare Industry

Abstract

Empathy, unlike sympathy which involves feeling sorry for someone, digs deeper into understanding someone else's situation and identifying with them. Being able to genuinely identify and maybe even partake in what their patients are going through on an emotional level is what it provides medical staff with. This higher level of engagement, however, can open limitless possibilities. To start with, it builds the better communication – patients are at ease to talk about their issues and ask questions thus leading to a more participatory approach in treatment. It can follow by which the treatment scores will be better. Think of a patient who feels that what he/she shares is really paid particular attention to and considered. They’re mostly likely to get involved in their therapy plan, it will result in better medication or therapy observance. Firstly, this results in the increase in patient contentment.