Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16374| Title: | Understanding the Role of Emotions In Brand Loyalty & Brand Attachment |
| Authors: | Anwar, Shourish Padashetty , Sanjeev |
| Keywords: | Brand Loyalty Brand Attachment Emphasis Customer Decision-Making |
| Issue Date: | 2024 |
| Publisher: | Alliance School of Business, Alliance University |
| Citation: | 32p. |
| Series/Report no.: | 2022MMBA07ASB005 |
| Abstract: | Businesses need to understand how customers form brand attachment and loyalty in today's cutthroat industry. Although price and quality have been the main emphasis of traditional marketing research, the importance of emotions in customer decision-making is being increasingly acknowledged (Roy et al., 2012). |
| URI: | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16374 |
| Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 2022MMBA07ASB005.pdf Restricted Access | 1.24 MB | Adobe PDF | View/Open Request a copy |
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