Understanding the Role of Emotions In Brand Loyalty & Brand Attachment

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DC Field	Value	Language
dc.contributor.author	Anwar, Shourish	-
dc.contributor.author	Padashetty , Sanjeev	-
dc.date.accessioned	2024-07-22T03:55:55Z	-
dc.date.available	2024-07-22T03:55:55Z	-
dc.date.issued	2024	-
dc.identifier.citation	32p.	en_US
dc.identifier.uri	https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16374	-
dc.description.abstract	Businesses need to understand how customers form brand attachment and loyalty in today's cutthroat industry. Although price and quality have been the main emphasis of traditional marketing research, the importance of emotions in customer decision-making is being increasingly acknowledged (Roy et al., 2012).	en_US
dc.language.iso	en	en_US
dc.publisher	Alliance School of Business, Alliance University	en_US
dc.relation.ispartofseries	2022MMBA07ASB005	-
dc.subject	Brand Loyalty	en_US
dc.subject	Brand Attachment	en_US
dc.subject	Emphasis	en_US
dc.subject	Customer	en_US
dc.subject	Decision-Making	en_US
dc.title	Understanding the Role of Emotions In Brand Loyalty & Brand Attachment	en_US
dc.type	Other	en_US
Appears in Collections:	Dissertations - Alliance School of Business

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