Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16386
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dc.contributor.authorTiwari, Gaurav-
dc.contributor.authorSharma, Ajeet-
dc.date.accessioned2024-07-22T03:56:02Z-
dc.date.available2024-07-22T03:56:02Z-
dc.date.issued2024-
dc.identifier.citation39p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16386-
dc.description.abstractWith the rise of social media platforms and influencer marketing in the current digital era, the marketing landscape has undergone a tremendous change. Influencer marketing has become widely recognized as a potent tool for connecting brands with their target audiences, particularly younger customers. Younger customers, often known as millennials and Generation Z, are well known for being engaged on social media and for preferring authenticity and close relationships with brands. As a result, influencer marketing has emerged as a crucial strategy for companies looking to successfully engage and reach this populationen_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB120-
dc.subjectConsumersen_US
dc.subjectMarketingen_US
dc.subjectInfluenceren_US
dc.subjectEngaging Youngen_US
dc.subjectInfluencer Marketingen_US
dc.subjectYounger Customersen_US
dc.titleThe Effectiveness of Influencer Marketing In Reaching and Engaging Young Consumersen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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