Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16386
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Tiwari, Gaurav | - |
dc.contributor.author | Sharma, Ajeet | - |
dc.date.accessioned | 2024-07-22T03:56:02Z | - |
dc.date.available | 2024-07-22T03:56:02Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | 39p. | en_US |
dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16386 | - |
dc.description.abstract | With the rise of social media platforms and influencer marketing in the current digital era, the marketing landscape has undergone a tremendous change. Influencer marketing has become widely recognized as a potent tool for connecting brands with their target audiences, particularly younger customers. Younger customers, often known as millennials and Generation Z, are well known for being engaged on social media and for preferring authenticity and close relationships with brands. As a result, influencer marketing has emerged as a crucial strategy for companies looking to successfully engage and reach this population | en_US |
dc.language.iso | en | en_US |
dc.publisher | Alliance School of Business, Alliance University | en_US |
dc.relation.ispartofseries | 2022MMBA07ASB120 | - |
dc.subject | Consumers | en_US |
dc.subject | Marketing | en_US |
dc.subject | Influencer | en_US |
dc.subject | Engaging Young | en_US |
dc.subject | Influencer Marketing | en_US |
dc.subject | Younger Customers | en_US |
dc.title | The Effectiveness of Influencer Marketing In Reaching and Engaging Young Consumers | en_US |
dc.type | Other | en_US |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
---|---|---|---|
2022MMBA07ASB120.pdf Restricted Access | 2.1 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.