Contemporary Entertainment Mediums: An Analysis of Consumer Behavior

Abstract

This study delves into the dynamic realm of consumer behavior concerning contemporary entertainment mediums. The way that consumers interact with entertainment has significantly changed in an era of rapid technological advancement. This research seeks to comprehend the intricate interplay of factors that influence consumer preferences, choices, and consumption patterns in the modern entertainment landscape. Through a comprehensive analysis of consumer attitudes, motivations, and behaviors, we aim to shed light on the drivers shaping the consumption of digital content, streaming services, gaming platforms, and other emerging mediums. Our findings offer valuable insights for industry stakeholders, marketers, and content creators seeking to adapt and thrive in this evolving entertainment ecosystem. © 2023 IEEE.