Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1676| Title: | A COMPREHENSIVE SCRUTINY OF THE AUTOMOBILE SECTOR: A STUDY IN lNDlAN MARKET |
| Authors: | Oindrila Chakraborty |
| Keywords: | AUTOMOBILE SECTOR lNDlAN MARKET |
| Issue Date: | 2017 |
| Publisher: | BIMS Journal of Management |
| Abstract: | The study tries to explore and identify prevalent buying characteristics and market dominance of automobile brands in India. The study is conceptually divided into five sections. Study tries to identify the buying characteristics of automobiles in the country. Study also looks at the reasons for buying automobiles and buying pattern of certain brands. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1676 |
| Appears in Collections: | Article Archives |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ACOMPR~1.PDF Restricted Access | AUTOMOBILE SECTOR | 6.79 MB | Adobe PDF | View/Open Request a copy |
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