Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16787| Title: | Subaltern Agencies, Marketing Communications, and Counter Discourses In the Postcolony |
| Authors: | Das, Arindam |
| Keywords: | Subaltern Agencies Marketing Communications Counter Discourses Postcolony |
| Issue Date: | 2024 |
| Publisher: | Postcolonial Marketing Communication: Images from the Margin Springer Nature |
| Citation: | pp. 83-96 |
| Abstract: | Global orders of marketization, across the world and the borders, had been adequately promoted through neoliberal channels, both being closely linked together and effective in imagining markets and commodifying products and services where none existed before. |
| URI: | https://doi.org/10.1007/978-981-97-0285-5_7 https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16787 |
| ISBN: | 9789819702855 9789819702848 |
| Appears in Collections: | Book/ Book Chapters |
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