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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16787
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dc.contributor.authorDas, Arindam-
dc.date.accessioned2024-12-12T09:33:01Z-
dc.date.available2024-12-12T09:33:01Z-
dc.date.issued2024-
dc.identifier.citationpp. 83-96en_US
dc.identifier.isbn9789819702855-
dc.identifier.isbn9789819702848-
dc.identifier.urihttps://doi.org/10.1007/978-981-97-0285-5_7-
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16787-
dc.description.abstractGlobal orders of marketization, across the world and the borders, had been adequately promoted through neoliberal channels, both being closely linked together and effective in imagining markets and commodifying products and services where none existed before.en_US
dc.language.isoenen_US
dc.publisherPostcolonial Marketing Communication: Images from the Marginen_US
dc.publisherSpringer Natureen_US
dc.subjectSubaltern Agenciesen_US
dc.subjectMarketing Communicationsen_US
dc.subjectCounter Discoursesen_US
dc.subjectPostcolonyen_US
dc.titleSubaltern Agencies, Marketing Communications, and Counter Discourses In the Postcolonyen_US
dc.typeBook Chapteren_US
Appears in Collections:Book/ Book Chapters

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