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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1688| Title: | Impact of Subliminal Messages in Print Advertisements on Customer Behaviour- Special Reference to the Amul's Print Advertisement |
| Authors: | Anis Chattopadhyay Sujit Mukherjee |
| Keywords: | subliminal advertising Amul's Print Advertisement customer behaviour |
| Issue Date: | 2018 |
| Publisher: | BIMS Journal of Management |
| Abstract: | The term "subliminal" means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1688 |
| Appears in Collections: | Article Archives |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IMPACT~2.PDF Restricted Access | Impact of Subliminal Messages | 6.08 MB | Adobe PDF | View/Open Request a copy |
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