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Results 1-6 of 6 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2023
Impact of Macro Influencers on Purchase Decision Towards Consumer Electronics Durable Sector
Dhruv
;
Bhattacharjee, Mrinmoy
2023
Study on the Relationship Between Customer’s Post Purchase Experience and Customer Retention
Satapathy, Rishi
;
Bhattacharjee, Mrinmoy
2023
The Effectiveness of Influencer Marketing in Reaching and Engaging Young Consumers
Gurjar, Sarika
;
Bhattacharjee, Mrinmoy
2023
Understanding the Consumer Behavior in Fashion Retail Industry with Respect to Planned Purchase vs Impulse Buying
Kulsum, Malayeeka
;
Bhattacharjee, Mrinmoy
2023
Influence of Reference Groups on Buying Decisions of Gen Z, With an Emphasis on E-Commerce
Ghadi, Sugandha Gajanan
;
Bhattacharjee, Mrinmoy
2023
The Impact of Social Media Marketing in Consumer Behavior in Apparel Industry
Aghash, S
;
Bhattacharjee, Mrinmoy
Discover
Author
1
Aghash, S
1
Dhruv
1
Ghadi, Sugandha Gajanan
1
Gurjar, Sarika
1
Kulsum, Malayeeka
1
Satapathy, Rishi
Subject
3
Consumer Behavior
2
Consumer Behaviour
1
Apparel Industry
1
Buying Decisions
1
Consumer Durable
1
Consumer Electronics
1
Consumer Purchase Behavior
1
Customer Retention
1
Customer’s Post Purchase Experience
1
Digital Platforms
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