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Issue Date
Title
Author(s)
2023
Effect of Topicality Advertisement on Consumer Behavior
Vishakha
;
Sharma, Ajeet
2023
Impact of Digital Marketing Considering the Youth Buying Behavior
Malekar, Mrunal
;
Sharma, Indu
2023
Understanding the Consumer Behavior in Fashion Retail Industry with Respect to Planned Purchase vs Impulse Buying
Kulsum, Malayeeka
;
Bhattacharjee, Mrinmoy
2023
Influence of Reference Groups on Buying Decisions of Gen Z, With an Emphasis on E-Commerce
Ghadi, Sugandha Gajanan
;
Bhattacharjee, Mrinmoy
2023
The Impact of Social Media Marketing in Consumer Behavior in Apparel Industry
Aghash, S
;
Bhattacharjee, Mrinmoy
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Author
3
Bhattacharjee, Mrinmoy
1
Aghash, S
1
Ghadi, Sugandha Gajanan
1
Kulsum, Malayeeka
1
Malekar, Mrunal
1
Sharma, Ajeet
1
Sharma, Indu
1
Vishakha
Subject
1
Advertisement
1
Apparel Industry
1
Buying Decisions
1
Consumer Purchase Behavior
1
Digital Marketing
1
E-Commerce
1
Fashion Retail Industry
1
Generation Z
1
Impulse Buying
1
Marketing
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Date issued
5
2023
Has File(s)
5
true