SWOT Analysis of e-Retailing in India

Abstract

The impact of information and technology has revolutionized the retail sector of Indian Economy. Consequently, the lifestyle of the Indian consumers has too undergone drastic changes. Traditional retail practices are now incorporated with information and technology which has motivated not only the new players but the existing ones are also comi11g fonvard to adept with the modified version of retail formats. This paper analyses the overall pros and cons of modem retaili11g sector. In other words, the challenges and opportunities of online retailing business have been discussed so as to assist the players to overcome the threats and weaknesses on the way to achieve ultimate victory in this sector thereby contributing to the nation's economy as well.