Understanding Behavioural Intention for Adoption of Mobile Games

Abstract

Games have started dominating social platforms and mobile phones in the recent years. Almost half of the world's population plays games on their mobile and social platforms. This paper focuses on exploring the factors affecting adoption of simulation games by the millennial generation. Drawing on the Unified Theo1y of Acceptance and use of Technology (UTA UT) and the Information Systems Success (ISS) model, this paper proposes and empirically tests the unified model that renders in drawing the determinant that has the potential to influence behavioral intention to opt for mobile games. Factors like effort expectancy, social influence, and facilitating conditions are adopted from UTA UT and system quality, satisfaction and behavioral intention are drawn from ISS. The result indicates that visual appeal of the game has a significant effect on effort expectancy, satisfaction of the game and game system quality. Along with these factors the facilitating condition factor also influences behavioral mention. Social influence and effort expectancy are found to be distinctive in a relationship with behavioral intention.