Reality Shows : The New Marketing Tool

Abstract

Reality shows have become the latest craze on Indian television. They are fast replacing the daily soaps as `number one' in terms of popularity. There have been both bouquets and brickbats for such type of shows but surprisingly, controversy seems to fuel their popularity even more. Marketers have been quick to cash in on the popularity of these shows and such shows have opened the floodgates for them. But the popularity of these shows doesn't appear to be the only reason why marketers use them as their new marketing tool. The article discusses the reasons for the high popularity of reality shows and the marketing opportunities therein.