Emerging Trends in Library Marketing and Engagement Through Digital Media

Abstract

Previously, the effectiveness of traditional forms of communication and marketing were adequate in library engagement and marketing activities. In the recent past, the Library Marketing has undergone a lot of change, and the information technology has proved and brought substantial changes in digital marketing channels. With innovative technology, libraries are engaged in a constant search for better ways for communicating its resources and services and marketing them effectively. The internet world has brought all users and libraries together to find each other and share their information requirements. Libraries are capturing its user through multi marketing-channels including social media. Here an attempt has been made to understand the library marketing and engagement tools in the digital era and case study of Alliance University Library as example for marketing e-resources as well.