Circular model/economy and sustainability strategies for long-term prosperity for a retail sector in India: A study on clothing consumerism

Abstract

India, with its 622 million active net users, a key marketplace for clothing firms. Its e-commerce market was projected to soar 84%, going from roughly $60 billion in 2020 to $111 billion by 2024, (FIS report). It is safe to mention in 2021 that no-one is ignorant regarding the numerous advantages of sustainability in each side of our lives as we tend to battle rising temperatures and melting glaciers. A circular economy, therefore, isn't simply the wise issue to pursue, create awareness regarding the worth of re- wear and selling, particularly in fashion. This study dives deep into the clothing resale model to know the motivation and behavior of shoppers and also, study further highlights on Indian consumers are ready for circular model in cloths consumption