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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6031
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dc.contributor.authorUdandrao Lakshmana Rao-
dc.contributor.authorRettiganti Ramachandra Prasad-
dc.date.accessioned2024-02-27T05:54:07Z-
dc.date.available2024-02-27T05:54:07Z-
dc.date.issued2018-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6031-
dc.description.abstractValue Innovation is often confused with value improvement. A little above or below the normal is considered as innovation, while at best, it is just improvement. "New Improved Rin" is still a detergent bar but probably with an added fragrance, or increased weight or a new advertising claim. It is generally understood that anything different is an innovation. However, it is not.-
dc.publisherThe Management Accountant-
dc.titleValue Innovation - A New Dimension to Management Accounting-
dc.volVol. 53-
dc.issuedNo. 10-
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