Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6031
Title: Value Innovation - A New Dimension to Management Accounting
Authors: Udandrao Lakshmana Rao
Rettiganti Ramachandra Prasad
Issue Date: 2018
Publisher: The Management Accountant
Abstract: Value Innovation is often confused with value improvement. A little above or below the normal is considered as innovation, while at best, it is just improvement. "New Improved Rin" is still a detergent bar but probably with an added fragrance, or increased weight or a new advertising claim. It is generally understood that anything different is an innovation. However, it is not.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6031
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