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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6752
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dc.contributor.authorKumar Shalender-
dc.contributor.authorRajesh Kumar Yadav-
dc.date.accessioned2024-02-27T06:00:28Z-
dc.date.available2024-02-27T06:00:28Z-
dc.date.issued2019-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6752-
dc.description.abstractRapid globalization has presented phenomenal growth opportunities for businesses across the world. To leverage these opportunities, organizations are increasingly turning toward customer relationship management (CRM). CRM helps in maintaining long-term customer relationship by developing products/services aligned with the customers' need.-
dc.publisherOptimization:Journal of Research In Management-
dc.titleEffective CRM Adoption and Implementation- the Critical Role of Flexibility-
dc.volVol. 11-
dc.issuedNo. 1-
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