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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6782
Title: Ambush Marketing - An Ensnare Approach
Authors: Nitin Singh
Issue Date: 2014
Publisher: Review of Professional Management Journal of New Delhi
Abstract: In the 20th century, major sporting events became extremely commercialized mostly through television com(Ylercials. Sponsorship is an important revenue source for sport teams and their affiliated organizations. It has provided various promotional advantages to corporations sponsoring sporting events.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6782
Appears in Collections:Articles to be qced

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