Corporate Social Responsibility - Case Study of Hindustan Unilever Ltd.

Abstract

The society and local community is the resource pool from which any organization gets its manpower & also so to say 'the licence to operate'. The research paper presents the case of Hindustan Unilever Ltd. (HUL), a leading company in the FMCG (Fast moving Consumer Goods) sector in India for the past seven decades, to highlight their best practices towards the society, local community, NGOs and the natural environment. HUL sees opportunities to grow its business by addressing some of the most important social and environmental challenges facing the world today. There are a lot of activities undertaken by HUL in diverse areas. On the social front, HUL works in the areas of Health and Nutrition, Special Education and Rehabilitation, and Relief Works; its Economic Agenda is driven towards Enhancing Livelihoods and Empowerment of Women; and the Environmental Agenda focuses on Water Conservation and cutting Green House Gases. HUL has developed specific programmes and initiatives to address each of these. Some of these have been highlighted in the case. The case follows an Exploratory Research Design and the findings include diverse, innovative & landmark initiatives undertaken by the company to contribute to societal welfare. The data collection for this case has been done through information available in the public domain.