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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7225| Title: | Tata Nano - a Giant Leap for a Small Car? |
| Authors: | H. Gayathri Srikiran C. Rai |
| Issue Date: | 2012 |
| Publisher: | Sdmimd Journal of Management |
| Abstract: | The People's Car", Ratan Tata called the Tata Nano when it was unveiled in the Delhi Auto Expo in January 2008. And it was meant to be so. Coming at a price tag of Rs.1 lakh , many had presumed the success of Nano and had already started making audacious predictions of how the Nano would dramatically transform the Indian automobile industry and virtually pulverize the used-car market. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7225 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Tata Nano - A giant leap for a small car.pdf | 4.31 MB | Adobe PDF | View/Open |
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