Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7225
Title: Tata Nano - a Giant Leap for a Small Car?
Authors: H. Gayathri
Srikiran C. Rai
Issue Date: 2012
Publisher: Sdmimd Journal of Management
Abstract: The People's Car", Ratan Tata called the Tata Nano when it was unveiled in the Delhi Auto Expo in January 2008. And it was meant to be so. Coming at a price tag of Rs.1 lakh , many had presumed the success of Nano and had already started making audacious predictions of how the Nano would dramatically transform the Indian automobile industry and virtually pulverize the used-car market.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7225
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